What You Don't See...

Purpose:  Embracing the principles of web3, I delved into exploring unique content collaboration and distribution avenues within this realm. Proposing a video campaign spotlighting community brands and the web3 commerce potential, the challenge lay in appealing to a broad audience while remaining authentic to the context. By collaborating with web3 communities, we co-created and organically distributed the piece through their members. The outcome? One of Shopify's most interacted-with tweets, underscoring the campaign's success. A pivotal collaboration with Anonymous Content further amplified the initiative's impact and reach.

Role: Creator / Producer