Payday

Purpose: To delve into the financial realities of the younger generation, we introduced "Payday," a documentary series exploring their financial journeys throughout a single pay cycle—revealing their spending habits, challenges, and successes. By securing a licensing agreement with Pulse Films and adapting their format for the North American audience, we crafted a compelling and nominated series offering an authentic glimpse into the financial struggles confronting today's youth.

Role: Development Executive