Phreak615 Campaign

Purpose: For one of my cherished campaigns, we tackled the mounting dissatisfaction with MuchMusic's shift away from music videos. Introducing an anti-Much vigilante, we rallied disenchanted viewers to the MMVAs, providing them with a platform to voice their concerns. Lasting months, the campaign amplified MMVAs' viewership by 45%, earning numerous global accolades. This impactful initiative, costing $600, even inspired Drake's 'Certified Lover Boy' release campaign.

Role: Creator / Producer